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About the quality label

Certification scheme

Frequently asked questions

On this page, you will find an overview of frequently asked questions. Do you still have a question after searching? Then please contact us.


With the independent quality label Sustainable Florist, a florist shows that he has an eye for society and the environment in which the company operates and therefore operates sustainably. The florist does this by having more sustainable business practices and by purchasing a sustainable assortment of flowers and plants. Independence is achieved because the requirements for the hallmark are drawn up in cooperation with florists, growers, auctions, wholesalers, environmental organizations, umbrella organizations, civil society organizations (NGOs), and industry-specific research agencies.

Yes, the interest from other countries is increasing. Therefore, SMK introduced the English variant of the Barometer Duurzame Bloemist: Sustainable Florist and a German variant: Nachhaltiger Florist.

The criteria are developed through set procedures (European standards ISO/IEC17065), with the assistance of the SMK Board of Experts on Plant Products and in cooperation and coordination with environmental organizations, umbrella organizations, social organizations (NGOs), sector-specific research agencies, florists, growers, auction and wholesale.

Through public hearings, further coordination is found with companies and civil society organizations, among others, for criteria development.

The independent certification body checks whether florists meet the criteria of the Sustainable Florist. If the decision is positive, they issue the certificate. Periodic inspections by this certification body take place under the supervision of the Council for Accreditation and on the basis of European standards ISO/IEC17065.

Yes, because the reliability of a quality label stands or falls with its assurance. This has been taken care of in the case of the Sustainable Florist.

The criteria of the Sustainable Florist are established through fixed procedures with the help of the SMK Board of Experts Plant Products. Through public hearings, the criteria development is further coordinated with businesses and civil society organizations, among others. Independent certification bodies check whether products, processes, or services comply with the criteria. This working method ensures a broad social and reliable support base.


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