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About the quality label

Certification scheme


Do you have questions about the quality label, certification, comments, or a bottleneck you want to report? Please fill out the contact form or contact the team directly.


SMK office

SMK is the developer and manager of the Barometer Duurzame Bloemist and the international versions Sustainable Florist and Nachhaltiger Florist. You can reach out to SMK via or by filling in the contact form.

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Team Sustainable Florist

John Janssen

John Janssen

Project leader Plant agri chains

Ellen Brussee

Ellen Brussee

Communication Manager